The Denim Initiative was established by Jennifer Zipp in 2024 in Amsterdam, Netherlands. With over two decades of experience, Jennifer has played pivotal roles at esteemed brands like DKNY and Calvin Klein. Her unique perspective in denim was born in New York City under the tutelage of a West Village painter.

“Her approach to denim was more from the point of view of an artist.
So, the possibilities seemed endless.
It changed the way I think and
look at denim.” —JZ